Context

Product lead at a Series-B fintech, mid-30s, Northern Europe. Pulled €11k of disposable income through wellness in the previous twelve months: app subscriptions, podcast memberships, two coaches she 'hadn't started with yet,' a CGM still in its box, three online courses with single-digit completion. Her Notion contained a 47-page page titled *Wellness 2026* with bookmarks, screenshots, half-watched Huberman summaries and protocols she had paid for and never opened. She arrived saying 'I know what to do, I just can't seem to do any of it.'

The pattern

She was not under-informed. She was under-practised. The library itself had become a sympathetic stressor — every unread newsletter, every unstarted protocol, every saved podcast was a small open loop her nervous system was tracking. Her cognitive load from *meaning to do wellness* was higher than her load from work. Adding any resource would have made it worse. The intervention had to be subtractive.

What we did

• •Hard archive: every newsletter unsubscribed, every wellness app deleted, the entire Notion library dragged into a single archived folder, untouched for 90 days
• •Replaced the library with one page: 10-min morning anchor (light + breath + water), 3-min midday physiological sigh, 15-min evening wind-down with phone out of bedroom
• •One slow real-food meal per week (broth, eggs, leafy greens, slow protein) — replaced 6 supplements
• •7-Day Reset to physically install the new pattern before anything else changed
• •Permission framework: no new wellness input for 90 days, regardless of how 'game-changing' it sounded
• •Weekly 1:1 to hold the line against re-collection — the urge to subscribe to the next thing was the hardest pattern to break

Outcomes