trend
New report tracks 6 shifts in food and beverage CPG
Danielle Calabrese of It's All Happening Agency details six major forces reshaping the consumer packaged goods landscape, especially in food and beverage. It covers what people are actually buying and why, including shifts like the increasing demand for convenience and personalized nutrition. This isn't just about what's on shelves, but what ends up in our gut and blood sugar.
Danielle Calabrese of It's All Happening Agency details six major forces reshaping the consumer packaged goods landscape, especially in food and beverage. It covers what people are actually buying and why, including shifts like the increasing demand for convenience and personalized nutrition. This isn't just about what's on shelves, but what ends up in our gut and blood sugar.
The architecture take
I'm always looking at what people are actually putting in their grocery carts versus what brands think they want. This report on CPG trends pulls back the curtain on how those dollars — and decisions — are stacking up. They're seeing a clear push towards 'permissive indulgence' and functional benefits, which is marketing speak for 'I want this treat to not totally wreck my blood sugar or make my gut angry.' The whole 'Should my brand be on TikTok?' question comes up, and yeah, it probably should if you want to understand how consumption habits are shifting — particularly for the younger crowd. This isn't just about new products; it's about the ingredients, the promises, and the actual felt effects these items are having on people's energy, digestion, and mood. Watch how many 'gut-friendly' or 'stress-reducing' claims show up in your local grocery aisles this year. I'm betting it'll be a lot.