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Collagen, keratin drive new 'beauty from within' formulations
AIDP's Samantha Ford and Traci Kantowski are discussing the science behind ingredients like collagen and keratin. They're exploring new formulations for skin, hair, and nail health, revealing what's driving innovation in the 'beauty from within' category.
AIDP's Samantha Ford and Traci Kantowski are discussing the science behind ingredients like collagen and keratin. They're exploring new formulations for skin, hair, and nail health, revealing what's driving innovation in the 'beauty from within' category.
The architecture take
The 'beauty from within' market keeps churning, but I'm watching this less for the latest ingredient hype and more for how the mechanism actually works. Collagen and keratin supplements are still center stage, which tells me the industry is playing it safe with what consumers already get. My question is always: are these ingredients surviving digestion intact enough to make it to your skin and hair follicles? Or are you just adding a pricey protein shake to your routine? The real shifts will come from understanding nutrient delivery to the dermis, not just throwing more of the same into a pill. It's about bioavailability, not just bio-buzzwords. This category will mature when formulators get obsessed with uptake, not just the raw material. For now, it's about what people believe these ingredients can do for their hair and skin health, not always what they actually deliver.